Orange reviews retail marketing account
Orange is pitching its retail marketing account as part of a review of its in-store marketing strategy.
An Orange spokeswoman says it is talking to a number of agencies, including the incumbent BD Network.
Earlier this year the mobile operator appointed Proximity to its agency roster following a pitch against several undisclosed agencies.
Other agencies on its roster include AKQA, Chemistry and Poke. Fallon handles the brand’s above-the-line work. They are not expected to be affected by the review.
Orange is planning to launch a major marketing campaign to promote Monkey, a free music service created in partnership with Universal Music and Channel 4.
The campaign by Fallon and Poke, will be unveiled early next month and encompass television, press, outdoor, online and experiential activity.
Fallon has also created an ad campaign to promote this year’s Orange RockCorps, the music-led volunteer programme.
The ad campaign echoes the Orange brand message “Together we can do more”, by showcasing the positive difference people can make when they come together.
