Timberland appoints global marketer

Timberland, the outdoor clothing brand, has appointed Nickelodeon and Viacom Consumer Products global marketer, Jim Davey as its vice president of global marketing.

Timberland Earthkeepers tv commercial
Timberland Earthkeepers tv commercial

His appointment is effective immediately and he replaces Carol Yang, who will remain with the company until October during the transition period.

Davey will report to chief brand officer, Mike Harrison. It is not know if Yang has a job to go to.

Davey most recently spent eight years at Nickelodeon and Viacom Consumer Products and leaves his position as senior vice president, global marketing, planning and retail development.

He has also worked as global brand director at Polaroid and held marketing roles at Lego.

In April, Timberland launched an outdoor campaign in the UK themed around the credit crunch and aimed at cash-strapped consumers.

The ads, created by Leagas Delaney, featured the copy “We build things to last. Maybe we should start a bank” and “One American institution that won’t fall apart”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here