Channel 4 to axe Big Brother

Update: Channel’s 4’s controversial Big Brother series is to be axed after its outing next year, the broadcaster confirms.

Jade Goody
Jade Goody

The show has been one of the channel’s main revenue raisers since it launched in 2000 and the show’s current sponsor is Lucozade.

Viewing figures have been steadily dropping over the years, although still high enough to attract advertisers keen to reach the show’s young demographic. The current series was capturing an average audience of two million throughout July.

The finale of last year’ show peaked with 5.3 million viewers but this year’s final show is expected to produce far lower viewing figures.

Channel 4’s £180 million deal with Big Brother producer Endemol finishes after the 11th series, scheduled for next year.

Show sponsors overt the years have included Virgin Media, Talk Talk and Carphone Warehouse. The controversy over apparent racist remarks by Jade Goody in 2006 on Celebrity Big Brother saw Carphone Warehouse end its £3 million sponsorship deal.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here