ASA to review complaints handling

The Advertising Standards Authority is to launch a review of its complaints handling procedure as part of a wider consultation of its processes.

Guy Parker
Guy Parker

The review will focus on the advertising watchdog’s core operations including how it handles complaints from the public and companies.

It will also probe how the ASA’s executive undertakes proactive monitoring of advertisements as well as its enforcement of decisions.

The pre-publication advice the Copy Advice Team, which offers guidance on non-broadcast ads prior to launch, provides will also be looked at.

The review comes five years after the creation of the ASA as a single “one-stop shop” regulator.

According to a statement, the anniversary is “a good time to take a step back to have a good look at how we do things”.

The review follows the consultation earlier this year on the content of the advertising codes, separately written by the Committee of Advertising Practice and Broadcast Committee of Advertising Practice, which has recently closed.

An external consultant will be employed to undertake the process review, which will start in October.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here