Chinese furniture-maker appoints Fox Kalomaski

Chinese furniture maker and retailer Forbidden City has appointed specialist retail and travel marketing agency Fox Kalomaski to develop a brand strategy ahead of a UK launch this year.

Forbidden City furniture

Forbidden City produces lounge and dining room furniture designed with elements of romantic and classic Chinese heritage combined with Italian and Chinese contemporary design.

Fox Kalomaski will work on developing the upmarket position of the brand and targeting niche markets.

Managing director of Forbidden City Eric Lo says: “When East meets West it is vital that we avoid commoditisation and cliché and differentiate Forbidden City from all other oriental brands.”

The furniture market, along with other “big ticket” items, has been struggling in the recession with the British Retail Consortium reporting the worst furniture sales in nine years in March.

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