Facebook revises privacy policy

Facebook will give users greater control over information given to third-party applications following pressure from the Privacy Commissioner of Canada.

Facebook

Specific changes include an update on Facebook’s privacy policy to give better clarity on subjects such as reasons for the collection of date of birth and how its advertising programme works. It will also be encouraging users to review their privacy settings to make sure the default selections reflect their preferences.

The social network will also introduce a new model for third-party apps that will require applications to specify the categories of information they wish to access and obtain express consent from the user before any data is shared.

Elliot Schrage, VP of global communications and public policy at Facebook, said, “We believe these changes are not only great for our users and address all of the Commissioners’ outstanding concerns, but also set a new standard for the industry.”

Work on the changes to the platform will start immediately, although Facebook said some changes may take a while before they’re visible to users.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here