Media 10 buys Ideal Home Show

DMG world media has sold The Ideal Home Show to events and publishing company Media 10.

Ideal Home Show
Ideal Home Show

The show was launched more than 100 years ago and this is the first time in the show’s history that ownership has changed hands.

Media 10, a privately-owned company, was formed six years ago and holds the rights for the Grand Designs Live event.

It will take over ownership and be responsible for staging the show next March at Earls Court.

The Ideal Home Show attracts over 250,000 visitors every year and a vast number of brands use the event to showcase products.

Lee Newton, Managing Director of Media 10, says: “We are looking forward to adding our own brand expertise and creativity to the Ideal Home Show thus reflecting the massive and exciting ecological, cultural and technological changes that we have seen in the home sector over recent years.

“The Ideal Home Show is famous for showing people how they will live in the future and we will continue this trend. Through the event we are committed to showcasing the latest products for the home and garden be they energy saving solutions, technological advancements or methods for making consumers homes adapt to the current trends in 21st Century living”

He adds: “We see this acquisition as being perfectly timed; at a time when consumer confidence appears to be increasing and with interest rates at an all time low. In my opinion the clever money is being used to buy property at this moment – similarly I believe that clever money in exhibitions is also in this market. In the Ideal Home Show we are buying more than an event, we are buying a brand – and one that comes with a unique history.”

The Ideal Home Show takes place at Earls Court from 20 March-5 April, 2010

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here