Nike Football campaign stars Rooney and Walcott

Nike Football is launching the latest advertsiement in its ‘Make the Difference’ campaign starring Theo Walcott and Wayne Rooney to inspire football fans.

Nike advert
Nike advert

The campaign, created by Wieden & Kennedy’s London and Amsterdam offices includes television, print digital and out of home elements.

It breaks in the UK this weekend during Saturday’s game between Arsenal and Manchester United, and will roll out worldwide throughout the year.

Walcott and Rooney feature in separate 30-second ads that depict moments that symbolise how both players make the difference for their teams on and off the pitch.

Rooney is shown in the locker room shaving his head and mentally preparing for a match, before letting out a battle cry and joining his team on the pitch.

Further ads starring French player Franck Ribery and Russian player Andrey Arshavin will follow.

Profits at Nike dropped 21% last year after the company was hit by restructuring costs and the economic downturn and previously announced it was to cut its global workforce by 5%, or 1,750 jobs, to improve its consumer focus and competitiveness.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here