Postman Pat to star in Specsavers ad

Specsavers is launching a new advertising campaign for its well-known “buy one and get one free” deal, starring classic children’s TV character, Postman Pat.

Postman Pat
Postman Pat

The ad sees Postman Pat accidentally sit on his glasses and break them. Because he hasn’t taken advantage of Specsavers’ deal to get a spare pair he carries on with his postal round without his glasses, wreaking havoc around Greendale as he goes.

Postman Pat was chosen by Specsavers’ because he is “well known, glasses-wearing hero,” universally loved by all ages.

The creative is faithful to the 1981 set designs of the Postman Pat series, and filmed using stop-animation on a 16mm camera to create the same look as the original production.

The ads were created by Specsavers’ in-house design team which creates all its advertising.

The TV, radio and online campaign breaks on 1 September.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here