Vodafone reappoints OMD to media planning

Vodafone has reappointed OMD to handle its global media planning and buying account.


The appointment comes just six months after rival, Carat, was awarded the business as part of a review of the mobile operator’s European media business in June last year.

OMD had held the account previously.

A spokesperson for Vodafone says: “After an extensive review, Vodafone has appointed OMD as its global media network,” adding that there will be a “transitional period” while the agency takes over control of the account, implemented on a market by market basis.

Vodafone also shifted its global strategic advertising business back to WPP in March, following a pitch against McCann Erickson and incumbent Bogle Bartle Hegarty.

In July, Vodafone group chief marketing officer Frank Rovekamp left the company to be replaced by Talk Talk MD Wendy Becker, who takes over on 1 September.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here