Newspaper retail round up
Marketing WeekCatch up with what the national newspapers had to say about retail in the past few days: Principles, own label, Wal-Mart, Sainsbury’s, Paypoint, Tesco, Allied Carpets.
Month: August 2009
Budweiser kicks off World Cup promotion
Marketing WeekBudweiser has begun to leverage its sponsorship of the 2010 FIFA World Cup by launching an on-pack promotion offering consumers a chance to win tickets for the tournament.
Consumers more sophisticated about discount vouchers
Marketing WeekConsumers’ appetite for discount vouchers has soared in the past year and online searches for such promotions have increased by 47.5%, according to online trend analyst Hitwise.
PlayStation 3 sees price slashed
Marketing WeekAsda has slashed the price of the PlayStation 3 by £50 ahead of an expected announcement from Sony later today (August 18) that it will officially cut the price of the games console.
Dell set to launch smartphone
Marketing WeekDell, the world’s second largest PC maker, is hoping to capitalise on the growing popularity of smartphones with the launch of its own handset.
Bing increases US market share
Marketing WeekBing has continued to gain search market share in the US as queries increase on Microsoft’s new platform.
Age charities appoint creative agencies
Marketing WeekAge charities, Age Concern and Help the Aged have appointed marketing agencies Karmarama and Kitcatt Nohr Alexander Shaw to develop the profile of the joint organisation.
Iceland severs contract with Kerry Katona
Marketing WeekFrozen food retailer Iceland has dropped celebrity Kerry Katona from its TV advertising after photographs released in a weekend paper showed the star allegedly snorting drugs.
Cheapflights names first CMO
Marketing WeekCheapflights has appointed Meredith Hanrahan as its first chief marketing officer as the online flight search and deal comparison site prepares to roll out into more territories.
Nike executive promoted to lead Umbro
Marketing WeekNike executive Jim Allaker has been appointed CEO and president of the sportswear company’s subsidiary, Umbro.
The Secret Marketer
Stuart TurnerOur ‘man on the inside’ provides a view from the top of the marketing tree
Campaign data reaches an eye level
Stuart TurnerWith the results of eye tracking studies now available almost immediately, direct marketers now face the challenge of developing a better understanding of the data and making good use of it.
Year-on-year rise in viewing figures makes Five cheerful
Stuart TurnerRaymond Snoddy says all major broadcasters have reason to be cheerful with the exception of Five, whose owner “has to decide what the channel is for” (MW 6 August).
It’s time for traditional media to reassert itself
Stuart TurnerOld school media enjoys audiences online channels can only dream of, but it must find ways of winning back advertisers’ hearts
Magazine sector holds up in face of downturn
Stuart TurnerThe latest ABC figures show the magazine sector is holding up overall during the recession.