Month: August 2009

FT enjoys strong readership rise

Marketing Week

The Financial Times enjoyed the biggest readership increase among the dailies, while The Observer posted growth among the Sunday papers, according to the latest National Readership Survey (NRS) data.

Mail Online cements lead

Marketing Week

The Mail Online has cemented its overall lead among the newspaper websites, while Thesun.co.uk has come in a close second among UK unique users, according to the latest ABCe figures for July.

Magners owner buys Tennent’s

Marketing Week

C&C Group has bought Anheuser-Busch InBev’s Irish, Northern Irish and Scottish businesses in a bid to establish its flagship cider brand Magners in those countries.

Diageo marketing spend down

Russell Parsons

Diageo says global sales increased by 15% in its last financial year despite a drop in the “challenging” European market and a reduction in marketing spend.