FT enjoys strong readership rise
Marketing WeekThe Financial Times enjoyed the biggest readership increase among the dailies, while The Observer posted growth among the Sunday papers, according to the latest National Readership Survey (NRS) data.
The Financial Times enjoyed the biggest readership increase among the dailies, while The Observer posted growth among the Sunday papers, according to the latest National Readership Survey (NRS) data.
The Mail Online has cemented its overall lead among the newspaper websites, while Thesun.co.uk has come in a close second among UK unique users, according to the latest ABCe figures for July.
C&C Group has bought Anheuser-Busch InBev’s Irish, Northern Irish and Scottish businesses in a bid to establish its flagship cider brand Magners in those countries.
The Advertising Standards Authority is to launch a review of its complaints handling procedure as part of a wider consultation of its processes.
The COI is to launch a review of its communications planning roster.
Levi Strauss & Co has appointed Kodak Eastman’s chief operating officer, Jaime Cohen Szulc as the first global chief marketing officer for its Levi’s brand.
Girls Aloud singer and X Factor singer Cheryl Cole will appear in a television campaign for L’Oreal after signing a one-year deal with the cosmetics company.
Chinese furniture maker and retailer Forbidden City has appointed specialist retail and travel marketing agency Fox Kalomaski to develop a brand strategy ahead of a UK launch this year.
Diageo says global sales increased by 15% in its last financial year despite a drop in the “challenging” European market and a reduction in marketing spend.
IPC Media, the magazine publisher, is restructuring its advertising department and creating a centralised digital sales team.
News International has promoted The Sun deputy editor Dominic Mohan to the role of editor, replacing Rebekah Brooks who moves into the new position of chief executive for the media company.
Kellogg is understood to be the latest multinational to review its ad agency roster in a bid to reduce the number of marketing communications suppliers it employs and cut costs.
Heineken has committed to continued investment in marketing despite spending less in the first half of the year.
Fujitsu has become the latest victim of the economic downturn, announcing plans to cut up to 1,200 jobs in its IT services operations in the UK.
Virgin Money has launched an online charity donation service called Virgin Money Giving to rival Justgiving.com.