Love magazine innovates outdoor media
Marketing WeekCondé Nast is promoting the release of the second issue of its fashion glossy, Love Magazine this week, with an innovative outdoor digital media campaign with Ocean Outdoor.
Month: August 2009
Timberland appoints global marketer
Marketing WeekTimberland, the outdoor clothing brand, has appointed Nickelodeon and Viacom Consumer Products global marketer, Jim Davey as its vice president of global marketing.
Apple recruits lastminute.com’s Simon Thompson
Marketing WeekLastminute.com chief marketer and MD Simon Thompson is jumping ship to take a leading role at Apple.
Online Vs Shops. It doesn’t have to be either or
Marketing WeekThe question about the supremacy of online retail over traditional stores was revived this week as the latest figures from the IMRG Capgemini e-retail sales index revealed that online sales jumped a whopping 15.6% in a month, from June to July.
Newspaper retail round up
Marketing WeekA round up of the retail news in this week’s papers.
PETA “Sex Talk” ad deemed offensive
Marketing WeekA television advertisement for animal rights campaigners the People for the Ethical Treatment of Animals (PETA) that features a couple offering their daughter advice on sex has been rejected by broadcast body Clearcast for being offensive.
Dairy Crest in £5m Clover relaunch
Marketing WeekDairy Crest has relaunched its Clover dairy spread brand backed by a £5m investment.
Facebook to take on 50% extra staff
Marketing WeekFacebook plans to increase its staff by 50% this year, according to CEO Mark Zuckerberg.
Radio 2 should be the best not the biggest
Marketing WeekWhen former “The Age of Swing” presenter Malcolm Laycock had his Dave Lee Travis moment last week, resigning on-air and accusing his BBC Radio 2 paymasters of abandoning older listeners, he was probably unaware that commercial radio chiefs were readying a similar polemic.
Channel 4 and Sainsbury’s team up and go 3D
Marketing WeekSainsbury’s is to sponsor a weeklong schedule of 3D programmes on Channel 4 as part of the broadcaster’s 3D season running in autumn.
Jazz FM moves into mobile
Marketing WeekJazz FM is set to launch applications on all four major mobile phone platforms.
Sky signs as The O2 brand partner
Marketing WeekBSkyB has signed up to be a founding partner of The O2, AEG’s key entertainment venue.
Papa John’s hires Brown-Forman chief marketer
Marketing WeekPapa John’s International, world’s third largest pizza company, has hired Brown-Forman marketer Andrew Varga as senior VP and chief marketing officer.
Orange reviews retail marketing account
Marketing WeekOrange is pitching its retail marketing account as part of a review of its in-store marketing strategy.
Budweiser points to good times
Marketing WeekAnheuser-Busch InBev (AB Inbev) has switched to a social theme for the first campaign for its flagship Budweiser brand since the company formed last year.