Mobile phone websites see visitor numbers soar
Marketing WeekMobile phone websites are the fastest growing sector for UK visitors from PCs and laptops, according to the latest research from the Nielsen Company.con
Month: August 2009
Burberry appoints BBH as strategic marketing partner
Marketing WeekLuxury British fashion brand Burberry has appointed Bartle Bogle Hegarty (BBH) as its strategic marketing partner.
Tories plan alcohol tax hikes
Marketing WeekThe Conservative Party plans to increase taxes on some high-strength lagers, cider and Ready To Drink brands as part of a plan to tackle the UK’s binge-drinking culture.
Maximuscle looks to build on share with The Minimart
Marketing WeekSports nutrition brand Maximuscle is looking to grow market share by focusing on key relevant audiences and has appointed integrated agency The Minimart to help develop a campaign.
Innocent appoints Fallon to lead health benefit strategy
Marketing WeekInnocent is set to launch a fresh push to promote the health benefits of its core smoothie range after appointing Fallon to handle its UK advertising account.
TK Maxx posts strong Q2 results
Marketing WeekValue clothing retailer TK Maxx, the European arm of US retailer TJX has announced strong like-for-like sales for the 12 weeks to 1 August, up 6%.
Will Greyhound bring glamour to the motorways?
Marketing WeekCan you make coach travel glamorous, stylish or even just a reasonable alternative to travelling at your own speed in the comfort of your own car? In short, can you sell coach travel on more than just the cheap price?
Lloyds in U-turn over branch closures
Marketing WeekLloyds Banking Group is reconsidering its decision to close all branches of its Cheltenham & Gloucester (C&G) subsidiary.
Photon sees growth in UK and Europe
Marketing WeekPhoton Group, the marketing services group which owns Naked Communications, has reported a 1% fall in net profit after tax to $21.4m (£10.7m) in the year to 30 June, with its UK and European operations showing growth.
Industry body to encourage recycling
Marketing WeekRecolight, the not-for-profit compliance scheme for fluorescent lamps, has appointed The Agency to help overhaul Britain’s recycling habits.
Sony to launch VOD service on PlayStation Network
Marketing WeekSony is launching a video-on-demand service on the PlayStation3 and PlayStation Portable as it continues its fight with Microsoft’s Xbox 360 to become the de facto multimedia platform.
Ebay switches to quality-based pay model for affiliates
Marketing WeekEbay has launched a quality-based payment model across its affiliate network as part of major changes to end the last-click-wins model.
Emirates chooses VCCP for ad campaigns
Marketing WeekEmirates has handed its £8 million UK advertising business to Vallance Carruthers Coleman Priest as part of a global realignment of its marketing agencies.
Betting firms plot fresh marketing activity
Marketing WeekRival sports betting services Betfair and 188BET are both plotting further marketing pushes.
Can you afford to ignore Marketing Week’s targeted pricing strategies conference?
Marketing WeekThe issues surrounding of pricing, from maintaining your price point to the understanding the responsiveness of customer segments to different prices, will all be covered at the Marketing Week Value-Driven Pricing & Promotion Strategies conference in November.