Mail on Sunday to carry exclusive feature film
Marketing WeekThe Mail on Sunday is to be the exclusive distribution channel for the feature film Nobel Son, in what is thought to be a first for a UK newspaper.
Month: September 2009
A new breed of consumer challenges marketers
Marketing WeekCaptivating the consumer with engaging ads has always been a challenge for marketers. As consumers engage with multiple channels reaching the right audience, at the right time, in the right way is getting even harder.
EDF launches autumn ad campaign
Marketing WeekEDF Energy has launched the latest phase of its ‘It’s not easy being Green’ advertising campaign with a new television advertising featuring Eric Morecambe.
Survey reveals need for HD marketing
Marketing WeekMarketers need to find new ways of communicating to consumers embedded into a high-definition society, according to new research by data insight specialists Experian.
Kraft awards DraftFCB global Tuc account
Marketing WeekKraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.
FSA puts corporate identity brief out to tender
Marketing WeekThe Food Standards Agency is looking to create a single corporate identity with the Meat Hygiene Service and has put out a design and brand tender.
Coke and Football League end sponsorship deal
Marketing WeekThe Football League is searching for a new title sponsor after negotiations with Coca-Cola broke down.
M&S results show improvement
Marketing WeekMarks and Spencer is showing “continued improvement” with sales up in second quarter sales figures.
Kellogg’s recruits for first strategic digital positions
Marketing WeekKellogg’s is to appoint its first dedicated strategic digital staff as it creates “ambitious” digital plans within the company structure.
ASOS buoyed by overseas sales
Marketing WeekOnline fashion retailer ASOS has enjoyed a sales surge of 47% in the six months to the end of September, with overseas sales more than doubling.
Online ad spend outstrips TV
Marketing WeekOnline advertising spend grew 4.6% to £1.75bn in the first half of the year, giving it a record 23.5% market share – overtaking TV to become the UK’s biggest advertising medium.
Post Office uses Roger Moore in TV ad
Marketing WeekThe Post Office is launching its biggest marketing campaign to date for its savings products, and will for the first time use television to promote its savings options in an ad fronted by Sir Roger Moore.
Kenco launches reduced packaging initiative
Marketing WeekKraft Foods is launching the second phase of its sustainability strategy for coffee brand Kenco, with a £7.5m campaign promoting the launch of a product extension created to reduce its amount of packaging.
Promotions do not lead to waste
Marketing WeekPromotions, such as buy one get one free (BOGOF) deals, don’t encourage consumers to buy unnecessary products, according to research from the Advertising Association.
Will Vodafone’s marketing strategy work?
Marketing WeekVodafone’s new strategy to make its brand “more warm” and attract younger consumers could see it jeopardising its point of difference, brand experts warn.