Children’s book pushes Pedigree dog charity

Pedigree, the Mars-owned pet food brand, is to publish a children’s book to promote its Pedigree Adoption Drive charity.

The book, called Oliver’s Travels, is written by award-winning children’s author and illustrator Liz Pinchon, and is part of the Pedigree’s £7m relaunch of the brand, announced in June.

The aim of the book is to communicate the message to children, that small actions can make a big difference.

The idea for producing a book came from the brand’s advertising agency, TBWA, as a way of communicating Pedigree’s values to children at the same time as targeting customers that are likely to donate to its adoption charity.

All profits from the book, which goes on sale this week on a dedicated e-commerce site, will go to the charity. Retail distribution is currently being negotiated.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here