E.ON challenges customers to cut energy use

Energy supplier, E.ON has teamed up with climate change campaigners 10:10 as party of a nationwide campaign to encourage customers to cut energy use by 10% by 2010.

E.on

As part of the 10:10 challenge, E.ON is offering a range of free tools, including an online energy tracker, and handheld device to measure energy use in the home, to help customers understand their energy use and make the savings.

Marketing communications will be focussed on online activity to encourage customers to sign up to the challenge.

The energy supplier is giving away 30,000 PowerDown units to customers that pledge to take up the challenge and make the energy cuts.

The PowerDown units link up household televisions and computers and which automatically shuts down all equipment when the main unit is switched off.

Customers that use the online energy tracker will also receive further advice and energy saving offers throughout the year.

Jim Macdonald, Commercial Director of E.ON’s retail business, says: “Targeting our customers to cut their energy use by 10% by the end of 2010 may seem like a bold move, but we’re committed to helping our customers rise to the challenge.”

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here