The £4m campaign targets business and premium passengers and focuses on the time savings that can be made by flying from London City Airport compared to Heathrow Airport. The creative concept is “London is our lounge”.
The campaign takes in digital, outdoor, press and online activity created by Euro RSCG. The outdoor work shows landmarks in the capital, including the South Bank, Regents Park and Liverpool Street with departure lounge chairs and a CityJet departure board.
Underground activity uses a creative featuring an Eastenders-style map of London and specific journey times from tube door to plane comparing City Airport against Heathrow.
The campaign also includes live CityJet flight departures displayed on the Reuters News Ticker on Canary Wharf.