London is a departure lounge

CityJet, London’s business airline, is launching its first advertising campaign.

The £4m campaign targets business and premium passengers and focuses on the time savings that can be made by flying from London City Airport compared to Heathrow Airport. The creative concept is “London is our lounge”.

The campaign takes in digital, outdoor, press and online activity created by Euro RSCG. The outdoor work shows landmarks in the capital, including the South Bank, Regents Park and Liverpool Street with departure lounge chairs and a CityJet departure board.

Underground activity uses a creative featuring an Eastenders-style map of London and specific journey times from tube door to plane comparing City Airport against Heathrow.

The campaign also includes live CityJet flight departures displayed on the Reuters News Ticker on Canary Wharf.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here