Profero picked for sexual health campaign

The Department of Health (DH) and the Department for Children, Schools and Families (DCSF) have appointed Profero to lead the digital activity for a new approach to tackling teenage pregnancy and sexual health.

Teenage pregnancy

The DH and DCSF recently reviewed the strategy for promoting sexual health and recommended evolving the way campaigns are used. The review findings suggested that better communication between individuals and different audience groups is vital in bringing about safer sexual attitudes and behaviours.

This will involve engaging a broader audience of parents, teachers, young people and health care professionals.

Profero to won the assignment after a five-way pitch handled by COI. It will handle the creative development for a national campaign to help reduce teenage pregnancy; improve sexual health in young people and raise awareness of the range of contraceptive choices available.

COI says that the agency proposed a variety of digital media ideas such as using online drama, social media, mobile, and display ads.

The campaign will be devised to stimulate debate about sex within the target audience and to open up conversation about sex and to promote good sexual health.

Naked was recently reappointed to develop strategy and agencies have yet to be appointed to handle the offline marketing

The campaign is expected to launch at the end of October 2009.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here