Stars back social worker recruitment drive

Film and television stars including Samantha Morton, Sadie Frost and Goldie have backed a campaign aimed at recruiting more than 5,000 additional social workers.

The “Help Give Them A Voice” television campaign aims to attract social workers who have left the profession, those looking for a career change and those pondering their first career move.

The TV spots, which will also feature former EastEnders star Michelle Ryan and Silent Witness’ Emilia Fox, will see each of the actors involved playing the role of a child or adult in need of the support of a social worker.

The campaign comes as many express concern that the uproar surrounding the death of Baby P could have discouraged many entering the profession.

Ed Balls, Children’s Secretary, says: “This hard-hitting campaign will mean a big step towards raising the profile of their work and showing what social workers deal with every day.”

Balls launched the campaign with Morton, who was herself looked after by social workers when she was a child.

The work has been created by Publicis.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here