Embedded modelling for marketing automation

A new integration between a data mining platform and a marketing automation solution is providing “one click” predictive modelling. KXEN and Neolane have partnered to provide the predictive capability as part of a global technology alliance.

The data mining automation supplied by KXEN has been fully integrated into the Neolane marketing automation system. As a result, predictive functionality is now a single button within the workflow platform. Marketers will be able to apply data-driven models to both inbound and outbound communications across channels.

“Marketers no longer need previous data mining experience to access the power of predictive analytics in their campaigns, it is simply another element of the Neolane graphical marketing workflow,” says Stephane Dehoche, CEO, Neolane.

KXEN founder and CEO Roger Haddad says: “Organisations are increasingly viewing data mining as a vital tool in retaining and growing their customer base, something that is further underscored by the requirement from Neolane’s users.  KXEN’s unique position as supplier of readily-embeddable customer lifecycle analytics makes it ideal for Neolane requirements and the partnership takes us even further into our core market.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here