Mango launches cut-price fashion range

Spanish fashion retailer Mango is introducing Think Up, a low-cost fashion range to accommodate customers struggling during the economic downturn.

Mango poster

The concept aims to communicate the message that customers need not “give up life’s little treats,” and enable women to continue shopping at its stores by providing affordable options within its core range.

Mango will offer a selection of 90 items from its existing fashion ranges at prices starting from £9. Garments will be identified in stores with distinct price tags.

To support the global initiative, Mango has launched a blog, in English and Spanish, to provide updated information on the selection of clothes in the range. The blog also seeks to engage consumers in a dialogue with the brand and other consumers by encouraging discussions on a range of related lifestyle topics.

In May, Mango announced Scarlet Johannsen as the new face of the brand’s autumn/winter campaign.

The retailer currently operates 1,220 stores in 91 countries.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here