Tesco slammed for health scan promo

Tesco has been slammed for offering vouchers to get health scans through its Clubcard loyalty scheme, with the Society of Radiographers (SOR) calling for it to be scrapped.


SOR says the risks posed by radiation exposure from CT scans, which involves the use of X-rays to detect illnesses such as tumours, is not made clear to Clubcard holders.

In an interview with the BBC SOR chief executive Richard Evans said that the promotion was “inappropriate” and could cause “unnecessary anxiety” for people who may take up the offer unnecessarily.

But Tesco has hit back saying Lifescan, the company it uses to provide the scanning service, have qualified staff who explain the risks to customers.

Lifescan medical director, Dr John Giles, told the broadcaster that only low doses of radiation were involved, with the total dosage from a heart, lung and colon scan equivalent to living in Cornwall for 12 months.

Last month, Tesco announced Double Points, the next phase of its high-profile relaunch of Clubcard.

Following a successful trial that offered Clubcard customers double points on selected categories, shoppers can now earn double points across everything they buy in stores and online.

Analysts say the move will aim to bolster trading in the short term and halt Tesco’s sliding market share.

A Tesco Spokesperson says: “We listen carefully to customers when selecting new reward partners so that we include the products and services they feel will benefit them and their families most. As part of our health and fitness reward offers, customers over the age of 40 can exchange Clubcard vouchers towards a Lifescan health check.

“Lifescan are an experienced provider of such services employing qualified professional staff to advise on and undertake all scans and providing all customers with a full explanation of the service and any risks involved.”


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here