Aster Data appoints worldwide marketing chief

Aster Data, a supplier of data analytics and management platform for ‘Big Data’ applications, has appointed Sharmila Shahani-Mulligan as executive vice-president of worldwide marketing.

Sharmila Shahani-Mulligan
Sharmila Shahani-Mulligan

Shahani was most recently was chief marketing officer of the Business Technology Optimization (BTO) business within HP Software, where she was responsible for the go-to-market strategy and solutions marketing for software portfolio that spanned all major aspects of IT management.

Before joining Hewlett-Packard, Shahani served as executive vice president of marketing at Opsware Inc., a publicly traded company and leader in the data centre automation market.

At Opsware, Shahani was responsible for all marketing functions including driving the creation of the data centre automation market category. Shahani led marketing from the start of Opsware in 2002 to its eventual acquisition by Hewlett-Packard for $1.65 billion in September 2007.

Mayank Bawa, CEO of Aster Data, says: “Shahani brings years of experience in shaping new markets, including her experience with the application server and data centre automation markets, and has led and grown global marketing teams through the development of new high-growth market categories.

“This experience will prove valuable as Aster leads a revolutionary breakthrough in data warehousing and big data processing. Sharmila will take the lead in growing Aster’s high-growth market, growing the brand worldwide, raising our profile as we set new standards in data warehousing and analytics, accelerating demand and ramping the sales forces as we expand worldwide.”

Before joining Opsware, Shahani served as vice president of marketing and business development for Totality, a privately held managed services provider focused on e-business operations.

She is also a former vice president of product marketing for AOL’s E-commerce Services group. As the business owner for strategic e-commerce services, she drove product strategy, programming, online and offline marketing, and strategic partnerships.

Upon AOL’s acquisition of Netscape, Shahani was a key member of the integration committee focused on developing the product and marketing strategy for Sun’s launch of iPlanet.

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