Travelmood appoints agencies to help boost sales

Travelmood, the long haul retailer and tour operator, has appointed travel and retail marketing specialist Fox Kalomaski and corporate design agency D.VisionCreate to reposition the company’s brand and to develop a new strategy and campaign.


TUI Travel bought Travelmood last year. It has been added to TUI’s Austravel brand, also a Fox Kalomaski client, to make TUI the second largest tour operator to Australasia.

Fox Kalomaski will work on a new website and press advertising together with a data management campaign.

Laura Southwell, Head of Marketing for Austravel and Travelmood, says: “We need a distinct new brand positioning, customer proposition and brand strategy targeting a new, higher spending audience of prosperous professionals, wealthy executives, educated urbanites, aspiring singles and flourishing families. We want them to see Travelmood as a brand they aspire to when planning a tailor-made holiday.”

Travelmood currently sells holidays to Australasia, the Far East, Southern Africa, North America, Indian Ocean and the Middle East, in addition to a range of Adventure holidays under the Travelmood Adventures brand. It intends to extend its offering further to include the Caribbean and South America.

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