The Ancestry network comprises of nine family history websites and offers access to four billion family history records.
The campaign will target the core website audience of ABC1 adults aged 45 plus.
The 30 second ad, created by Hurrell Moseley Dawson Grimmer, is built around a “now and then” scenario and depicts people in period dress waiting in modern day settings to be found by their living descendants.
Ancestry.co.uk was launched in May 2002 and is owned by Ancestry.com operations.
Company managing director Olivier Van Calster says: “We have now reached the right time in the growth of the business to introduce TV-led brand advertising. We are confident that it is the correct media through which to build our brand and business.”
Media is being handled by Brilliant Media.