EMI Music has recruited former Setanta and AOL marketer Timothy Ryan to head up marketing for the EMI Music Catalogue division, which includes albums by bands such as The Beatles, Queen and Coldplay.
Ryan helped launch the Setanta brand in 2007 but left the sports broadcaster after it went into administration in June this year.
In the newly created position at EMI he takes the title senior vice president, global priorities, catalogue marketing.
Ryan will oversee all major releases and work closely with the music company’s catalogue marketing departments around the world. He reports to EMI Music president of catalogue and of EMI central marketing Ernesto Schmitt.
His appointment comes just as EMI is releasing digitally remastered versions of The Beatles’ catalogue and Electronic Arts releases the computer game The Beatles: Rock Band. The activity surrounding the band has generated a huge amount of media coverage.
Ryan is a former director of brand marketing at AOL UK where he launched the “AOL/Discuss” campaign and is also a former head of strategic marketing at Orange UK.
At Orange he developed long term brand direction, such as the repositioning of Orange stores as customer experience and
Ryan has also worked at Saatchi & Saatchi and Futurebrand Europe.
Schmitt says: “Tim is an expert in positioning high-growth media brands and consumer propositions and has a strong track record in applying digital marketing across mobile, broadband and broadcast. These will be valuable skills as we grow our consumer insight capability and leverage it to provide consumers with the music products and services they want to buy.”