GM deal for Opel/Vauxhall

General Motors plans to sell a majority stake in its Opel/Vauxhall division to Canadian company Magna International and Sberbank.

Vauxhall Insignia

The troubled automobile company will sell 55% of Opel/Vauxhall to Magna, subject to “definitive agreements.”

A new ownership structure will see employees hold a 10% stake in the Opel. GM retains a 35% stake.

Key issues to be addressed to finalise the sale include the written support of the trade unions to support the deal with the “necessary cost restructuring” and the completion of a financing package from the German government.

Fritz Henderson, GM president and CEO, says. “GM will continue to closely collaborate with Opel and Vauxhall to develop and produce more great cars, such as the new Insignia and the new Astra.

Opel/Vauxhall will remain a fully integrated part of GM’s global product development organisation.

John Smith, GM group vice president business development, adds: “GM operates many joint ventures around the world and has proven in the past that this business model delivers the right balance of independence, innovation and synergies.”

GM in the US emerged out of Chapter 11 bankruptcy to create a “new GM” in July.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here