Heineken digital chief takes chair of WFA Digital Network

The World Federation of Advertisers (WFA) has appointed Marco van Veen of Heineken International as the first chairman of its Digital Network, a peer to peer group of interactive marketers from the WFA membership.

Marco van Veen
Marco van Veen

The digital network’s objective is to build members’ capability in digital as a marketing discipline. The membership represents multi-national companies and national advertiser associations. The Digital Network was launched in January 2008 and aims to help improve members’ efficiency and effectiveness in relation to digital marketing through best practice exchange and benchmarking.

Van Heen (pictured) joined Heineken International as manager of its web & innovation centre in 2006 and is now responsible for Heineken’s strategy, development and roll out of all global online programs including Heineken.com, UEFA Champions, Music and Rugby sponsorships.

He is one of the founders of BP’s Dutch loyalty scheme, “Freebees”.

The membership shares innovations, experience and learning in digital marketing. The group’s agenda is written by written by its’ members and includes topics such as strategies for internal resource and structure, improving digital accountability and social networks.

The group also communicates on search marketing and mobile marketing.

Members include: A-B InBev, BP, Cadbury, Diageo, Heineken, L’Oréal, Mars, McDonald’s, Nokia, Orange FTG, Nestlé, Philips, Procter & Gamble, UDA (France) and OWM (Germany).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here