Cancer centre looks for agency

Cancer treatment centre The Christie, is on the hunt for a full service advertising agency to provide a range of services.

The Christies

The appointed agency will handle advertising, digital activity and direct marketing but will also have to handle online and offline media planning and buying.

The appointed agency will develop activity to promote the work of both The Christie NHS Foundation Trust and The Christie charity, which raises money for the Trust.

The agency will work closely with the charity’s in-house marketing team and provide expertise on overall creative direction and developing communications strategies.

The investment in media work by the Manchester-based charity comes as it tries to recoup some of the £6.5m it lost during the Icelandic banking collapse. The hospital’s attempt to reclaim the money through the Financial Services Compensation Scheme has been rejected.

The Manchester Evening News launched a campaign back in March – ‘Cash Back for Christie’ – to petition the FSCS to change its ruling.

The Christie began building work at the beginning of 2009 for its new £35 million patient treatment centre at the main site in Withington.

The plan to appoint an agency comes at a time when half of global not-for-profit organisations are reporting a decline in income over the past year.

According to The Management Centre’s Global Fundraising Confidence Survey, published today (14 September), social media could play a big part in the fundraising of the future, and help buck the downward trend.

Bernard Ross, Director of The Management Centre, said:

“Major donors and innovation are seen as drivers for better results. It’s also interesting to note that many see social media as playing a key role, although in my experience fundraisers are still uncertain about how to do this.”

Earlier this year the charity lost £6.5m in the Icelandic banking collapse having invested with Kaupthing Singer and Friedlander (KSF).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here