DCM offers new cinema advertising property

Cinema sales house Digital Cinema Media is launching a new sponsored entertainment slot for potential advertisers in the form of a bite-sized entertainment show called ‘From The Red Carpet.’

Angelina Jolie and Brad Pitt on the red carpet
Angelina Jolie and Brad Pitt on the red carpet

The show will run first thing in the advertising reel ahead of film screenings and will last between 60 and 90 seconds.

It will take the form of a roving showbusiness reporter interviewing the stars as they walk the ‘red carpet’ at film premieres and movie events.

Advertisers have the chance to sponsor the slot and integrate new products or services within the show. Onscreen apparatus, such as the presenter’s microphone, can also be branded with the sponsor’s logo. The show will be supported by online properties and limitless PR opportunities.

Partnership opportunities include on-screen logos and sponsorship bumpers, while the content of the programme will change every two weeks and allow sponsor the potential to place new products and services within the final edit.

Cinema-going has seen an uplift in numbers this year and clients have chosen to use the medium for advertising for the first time or after a long break , including IPC’s Look magazine and The Economist.

Cinema saw a rise in ad spend of 1% to £205m, according to Advertising Association figures, for 2008 on the previous year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here