The secret marketer

The first week back after the school holidays is best known for boosting traffic on the roads as the rat-race recommences. This year delivered the usual levels of commuter chaos but perhaps a great deal more on the marketing news front than one usually expects for the first week back.

First, sports marketing. With Fabio Capello’s England football team turning in a flawless performance at Wembley to clinch their place in the World Cup finals, it suggests that our industry will be kept very busy with marketing the event, teams and everything that goes along with a World Cup.

The City has been back with a bang too. The FTSE reached its best levels in recent times and dire profit warnings were replaced with some encouraging performance updates and major league M&A activity as Kraft claims it has a taste for Cadbury, Orange gets engaged with T-Mobile and Vauxhall changes corporate drivers in Europe.

Not everybody has returned to work with a smile on their face, however. London cabbies opted to take an afternoon off without pay as they protest against a man convicted of manslaughter who is threatening to gain the knowledge to join their ranks. London cabbies are a great institution and their solidarity is to be admired, though I do wonder what happens when they all get together. Do they tell each other all those same old stories they share with you and I when we are in their cabs?

Unlike the cabbies, the postmen have taken more than half a day off. Their continuing strike action has resulted in a backlog of more than 20 million items. I did smile earlier this week when my home letterbox rattled early one morning. Expecting a fair few pieces of backlog mail, I hurried to the door only to find that a leaflet had been delivered by the Royal Mail explaining that it could not deliver any mail due to strike action. First-class irony at least.

Strike action is a foreign country for most of us working in marketing. The closest I have ever been to belonging to a trade union is my membership of The Marketing Society, whose idea of work-to-rule usually involves dinner on Park Lane with awards and a comedian. On that note, I have yet to receive my invite to this year’s party conference. It must be in the post.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here