Travelodge uses Twitter to promote its offerings

Budget hotel chain Travelodge is set to use Twitter to inform customers of new offers, hotel openings and job opportunities.

The move comes just a few weeks after the company appointed Charlie Herbert as its first ecommerce director, a new position overseeing the marketing and IT functions to make the web the “core” of the business model.

More than 85% of Travelodge reservations are made online and Herbert says that the move to begin communicating with customers via the social messaging service “makes sense”.

“It’s an instant, efficient and modern way of interacting with our customers,” he adds.

The launch of the Twitter page is accompanied by a pricing “reward” with a £10 discount for Travelodge “followers”.

According to online trend monitor Hitwise, Travelodge is among the companies benefiting most from web searches for travel vouchers through sites such as

Other hotels are using Twitter in a similar way and are even using it to find guests, using the general search function to locate questions such as “need a hotel in London for the week of… any ideas please?”

Twihotels was also launched this month – the first “hotel specific” application for Twitter.

The idea is that people register for the site, input their hotel requirements and Twihotels will alert the prospective guests’ followers who can then follow up the request.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here