ASICS Europe appoints sales and marketing chief

Sportswear brand ASICS Europe B.V. has appointed former Clarks marketer Alistair Cameron to the newly created position of executive vice president sales and marketing.

ASICS trainers

Cameron is a former European general manager for Speedo International and New Balance. He left his role as managing director for Europe, the Middle East and Africa (EMEA) for New Balance in March 2007 and most recently has worked at Clarks.

He joins the sports brand in mid-October with a remit is to further strengthen the brand and to execute ASICS’ growth plans for Europe, Middle East and Africa.

Earlier this year ASICS launched a pan-European print campaign with the strapline “What’s a left without a right?” for the ASICS SportStyle leisure footwear range. The campaign was created by Amsterdam Worldwide.

The Onitsuka Tiger brand celebrates its 60th anniversary this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here