Marketers are failing to get in on cinema act

I was surprised to learn that marketing directors aren’t considering cinema as part of their media priorities this year (“Marketers are targeting new customers and forsaking old”, MW 10 September), particularly as it is resonating so strongly with consumers at present.

Not only were the first six months of this year the most successful for seven years in terms of cinema admissions, but cinema advertising is constantly coming up with new ways to engage and enhance the entertainment experience. This year, for example, mobile operator O2 launched the world’s first 3D cinema game.

For marketers to ignore cinema seems to me a very odd decision.

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