Joanna Shields and Elisabeth Murdoch start new venture

Former Bebo CEO Joanna Shields is to launch a digital media content company with Elisabeth Murdoch, chairman and CEO of independent TV production company Shine Group.

Joanna Shields
Joanna Shields

Shields will take the role of CEO at the as-yet-unnamed venture, to launch on October 1, which will “pursue a strategy of investment, development and cross-discipline partnerships aimed at fusing the traditional genre of television production with the reach, power and engagement of social media”.

The company will also focus on bringing Shine Group content online. The group consists of US producer Reveille, which is responsible for shows such as Ugly Betty, as well as UK production companies Kudos and Princess Productions.

Shields will also sit on the Shine Group advisory board.

Shields said, “We are entering an exciting new era where community, content and communications are coming together to transcend existing media formats. From real-time conversations to location-aware devices and community-powered media we are already seeing a glimpse of things to come. Liz and Shine Group are the ideal partners to work with to translate these glimpses into meaningful opportunities.”

Shields left Bebo in May this year (nma 27 May 2009) to return to London and explore entrepreneurial interests. While at Bebo she oversaw the broadcast of many popular online drama series, including KateModern and Sofia’s Diary.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here