Estee Lauder to close Prescriptives

Estee Lauder has announced it is discontinuing its Prescriptives cosmetics brand.


The company will close the wholesale distribution of the brand by January 2010 as part of an ongoing review of its performance.

Estee Lauder says part of its corporate strategy is to evaluate and turnaround underperforming brands but took the decision to close Prescriptives after concluding “the brand’s long term business model is no longer viable in the current market environment.”

Fabrizio Freda, Estee Lauder chief executive officer says the move will allow the company to redirect resources to other areas of the business with greater growth potential.

“Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition,” he says.

The cosmetic brand has been produced for 30 years. Products will still be available online to ship to the US until stock runs out.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here