Premier Foods promotes Ambrosia Puds

Premier Foods is launching an advertising campaign aimed at mothers to promote the roll out of a new dessert range under its Ambrosia brand.

Ambrosia Feel Good Puds

The marketing activity for the Ambrosia Puds will also aim to push the brand as a new convenient after-dinner desert for the whole family, highlighting its the two new ranges, Crumble Puds and Jelly Puds.

Created by Miles Calcraft Briginshaw Duffy, the first TV execution promotes Crumble Puds and highlights its 5% fat content. A second execution, featuring Jelly Puds, points to the fact that the products contain no artificial flavours, colours or preservatives.

The ads contain the strapline “Ambrosia Feel Good Puds”.

The marketing drive, which launches today (September 18), encompasses TV, press and cinema advertising, as well as experiential activity including sampling. It kicks off in cinemas followed by a TV campaign on 1 October.

The launch of Ambrosia Puds is part of £20m investment over three years in the ambient desert category by Premier Foods, which also owns Hartley’s, Bird’s and Angel Delight, as it aims to grow the category by £35m.

The company says the ambient desserts category is worth £296m and is growing by 9% year-on-year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here