The Sun overhauls mobile site and plans to add video

The Sun has overhauled its mobile site to bring it more closely in line with its website, with plans to roll out extra features including video content and personalisation.

The News International-owned title has boosted the number of editorial sections from seven to 44, including specialised content such as Scottish content, Music Biz, Rugby League and Sun City.

The site, developed by mobile media agency Bluestar Mobile, also features a dynamic homepage which allows visitors to navigate via a series of large animated graphics.

Ad sales, previously handled by Nokia, are now being managed by mobile agency YOC with Autotrader among the current advertisers.

A News International spokeswoman said, “The Sun has relaunched its mobile site with an improved look and feel and a greater depth of content, which aligns mobile closer to the website.”

The Sun attracts around 400,000 unique users, generating over 2m impressions.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here