The Financial Services Compensation Scheme has appointed Mindsahre to handle communications planning for an awareness raising campaign.
The appointment follows a three way pitch with Arena BLM and Naked overseen by COI.
The agency will work on a communications strategy to help raise awareness of FSCS and its role.
The best corporate gifts provide choice, quality and value for businesses wishing to strengthen relationships with clients and reward staff members. Maeve Hosea looks at recession-beating treats available this festive season
Is Dixons admitting that it’s in trouble with its latest adverts?
Cadbury has asked the Takeover Panel to present Kraft with a “put up or shut up” ultimatum following the latter’s attempted £10.2bn takeover offer for its rival.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.