BT Vision launches shopping service

BT Vision has launched an on-demand shopping service.

Vision Shopping, hosted by Gaby Roslin and first revealed by new media age last year (nma 6 March 2008), features five on-demand channels including Home, Sport & Fitness and DIY. The channels are accessed via the EPG, with viewers able to buy products over the phone, although not yet via the red button.

The products available in each channel will be updated regularly by channel manager Canis Media and platform provider Emuse.

Ed Hall, CEO of Canis Media, said viewers would benefit from a tailored shopping experience. “BT Vision has recognised the potential for an on-demand service to complement its programming and benefit from increased engagement with audiences,” he said.

new media age revealed BT Vision’s plans to launch a shopping service in March last year when then-CEO Dan Marks said the company aimed to create a retail service to exploit the platform’s interactive opportunities and enable customers to purchase products via the red button.

However, BT Vision business development manager Jeremy Rosenberg said it hadn’t ruled out introducing red-button transactions at a later date.

“This is something we’ll look at in the future but it really depends on how successful this service is,” he said. “Most people are comfortable enough to pick up the telephone and order.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here