Grazia to push ‘George at Asda’ man’s new venture

Fashion weekly inks deal to promote George Davies’ new high street outlet, Give.

Grazia, the women’s fashion weekly, is teaming up with fashion entrepreneur George Davies to promote his new retail venture, Give.

Davies is the founder of Next, George at Asda and Marks & Spencer’s Per Una brand. Give is positioned as an affordable luxury fashion retailer and aims to provide a premium shopping experience for women on the high street.

The partnership with Bauer Media’s Grazia begins on 2 October. Give’s clothing collections will be previewed by Grazia’s fashion team and given editorial coverage in the weekly print edition and on its website, which will host film clips showing the collection and interviews with Davies explaining Give and what it offers.

Grazia will produce a 24-page supplement, which will appear within the magazine, previewing the launch of the retailer’s flagship store on London’s Regent Street, and the magazine will have a branded presence in the store, including featuring on clothing hangar tags.

The initiative will be supported with press advertising and digital activity on Facebook, Twitter and the Grazia site.

The £200,000 deal was brokered by Grazia’s Creative Solutions team.

Give plans to offer women’s fashions with additional services such as in-house tailoring offering an as-you-wait alteration service to set it apart from its competitors. Customers will also be able to access the entire collection and check availability via touch-screen kiosks in-store.

Davies aims to give a percentage of the chain’s profits to charity.

Shortlist Media launches its free women’s weekly title Stylist on 7 October and Grazia is one of the publications it will be targeting for advertising revenue.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here