The initiative is part of an online content partnership between Sainsbury’s, ITV and FreemantleMedia Enterprises. It was announced in August that The X-Factor was creating new partnerships to ramp up its social media engagement with additional content.
The supermarkets’ Try Team, a group of 12 food experts that promote healthy eating and cooking around the country, will visit the X-Factor house each week teaching the finalists how to cook easy, nutritious meals from scratch.
The sessions will be filmed and posted on the X-Factor site and the recepies will be available on the Sainsbury’s website and Facebook pages to involve the public.
The Try Team starred in Sainsbury’s latest adverts to encourage the public to experiment with cooking and eating healthily.
The X-factor beat BBC rival show Strictly Come Dancing in the ratings war on Saturday, catching 2m more viewers that the dance show presented by Bruce Forsythe and Tess Daly.