B&Q launches biggest ever price campaign

B&Q is launching the Autumn Privilege Card this weekend as part of a £25m investment in pricing campaigns.

The promotion is the DIY retailer’s biggest ever price promotion and follows on from the launch of B&Q’s first Privilege Card scheme in May.

Customers that spend over £50 in store between 25 – 28 September will receive the loyalty card which will give them 10% off every purchase throughout October.

B&Q expects the scheme to save customers £20m throughout autumn.

The card is also valid on top of other in store promotions such as half price kitchens and bathrooms as well as online purchases.

Cardholders will be eligible for further exclusive offers.

B&Q saw sales of paint and wallpaper rise 10% and 15% respectively between February and August as the challenging housing market has meant more people favouring DIY over moving house.

Euan Sutherland B&Q and Kingfisher chief executive officer says: “This is B&Q’s biggest ever autumn price investment. At this time of year customers are getting their homes and gardens ready for winter and we want to make this as affordable as possible.  We’re seeing more and more people across the UK improving instead of moving – DIY is cool again.”

By registering online, customers will also have the opportunity to win one of ten £500 B&Q gift cards.

The campaign is also open to tradesmen who will receive an additional 10% rebate across purchases this weekend.

Last week the chain reported a 35% rise in half-year profits.

In July the DIY chain appointed McCann Erickson to handle its £40m advertising account following a pitch.

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here