AXA appoints UK marketing chief

AXA UK has appointed Cheryl Toner as group marketing and communication director.

She steps up from her current position as UK strategic marketing director and will replace Olivier Mariée who is to take up the global role of group marketing and distribution director based at AXA’s headquarters in Paris. Mariée will replace Marc Raisière

In her new role, she will be responsible for the development and implementation of the marketing, brand and communication strategies for the UK and Ireland.

Toner will start 1 November and report directly to Nicolas Moreau, group chief executive of AXA UK. She will also become a member of the AXA UK Executive Committee.

In her last job, she was responsible for marketing strategy and planning, customer insight and segmentation as well as for customer and distributor satisfaction programmes and tracking.

The appointment comes a month after Axa announced the launch of a number of new products including the Axa Family Suntrust pension.

It also appointed Havas UK to handle media planning and buying across the company in August.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here