Habbo creates youth panels for market research

Habbo.co.uk has signed a deal with online research company Cint to build a resource of youth panels for market research.


The world’s largest virtual world for teenagers has already set up thirty-two panels across Europe, Australia, South America and the US.

With 60,000 teenagers joining the Brazilian panel in two months, 15,000 teens in the US and 10,000 in the UK and Germany Habbo already has the biggest teen panel network.

Habbo will earn an income from the youth panels, while the teens will receive payment in credits that can be used in Habbo’s virtual world.

The online youth community owned by Sulake has 13m unique users each month across 31 countries.

Lauri Löfveblad, Cint Country Manager for Sweden, Norway and Finland says: “This is an exciting opportunity to offer our clients access to teenagers. This next generation of consumers is a group, which until now has been a difficult for researchers to find, particularly in an environment which is in compliance with market research industry guidelines.”

This week Habbo revealed a study into youth behaviour that shows teenagers no longer ally themselves with one youth movement but swing between groups online and in real life, in what Habbo terms “tribal tourism”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here