Sainsbury’s pushes coupon programme

Sainsbury’s is launching a multi million pound loyalty scheme that will see all its customers rewarded with targeted money-off vouchers at the till.

Sainsbury’s

The coupon scheme will use historical data from the Nectar card database and transactional data to reward shoppers with targeted money-off vouchers for products in their usual shopping basket.

Customers will be rewarded with coupons that give up to 20% off branded and Sainsbury’s own brand products.

The supermarket is offering the vouchers to all its customers, not just those that hold a Nectar card.

Brands including Unilever, Heinz and Proctor & Gamble have signed up to the programme.

The scheme is Sainsbury’s biggest investment in customer loyalty since the launch of the nectar card in 2002 and marks a “multi-million pound investment over five years” and it estimates that over one billion coupons will be given out.

The scheme has already been trailed in 150 stores and will roll out across all Sainsbury’s 535 stores by November.

Gwyn Burr Sainsbury’s customer director says: “We know that 50% of shoppers take coupons and vouchers with them when they shop, and it’s a really practical way for people to stretch their budgets, especially in the current economic climate.”

The move follows Tesco’s introduction of double club card points earlier this year which gives Clubcard holders double reward points across all purchases in store.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here