Fujitsu to employ ad agency for clear positioning campaign

The UK arm of IT company Fujitsu is to review its £2 million agency roster as part of a renewed focus on creating a clear and differentiated positioning for Fujitsu in the UK marketplace.


The company will work with intermediary Oystercatchers for the review process.

The pitch will take place over the next two months with a decision expected by the end of November. Agencies will be invited to demonstrate how they can build the Fujitsu brand whilst delivering real growth to Fujitsu’s customer base.

Until now Fujitsu has been working with theTeam.

John Williams, Fujitsu’s Head of Marketing Communications for UK and Ireland, says: “It’s the right time to review our current agency relationships in light of the challenges we have ahead.

“We are looking for an agency to help us improve the brand awareness element of our ongoing marketing programmes. Expertise in relationship marketing and demand generation is also going to be important to us. We’ve engaged Oystercatchers to help ensure that we find the best possible agency match”.

Fujitsu UK and Ireland offers an integrated IT product and service portfolio. This includes consulting, applications, systems integration, managed services and product for customers in the private and public sectors including retail, financial services, telecoms, government, defence and consumer sectors.

The company recently recruited former Thomas Cook and Post office marketer Simon Carter to the position of marketing director, UK Government.

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