Marketing director joins Yorkshire tourism body

Tourism agency Welcome to Yorkshire has appointed Marcus Falconer as marketing director.

He is leaving his position as head of marketing at adventure company Go Ape to take up the role – the most senior marketing post at Welcome to Yorkshire – that was previously held by Joanna Royle.

Falconer has previously held various media and advertising agency roles, including a stint at Swedish brand communications agency Lowe Brindfors and at Ware Anthony Rust in Cambridge.

Welcome to Yorkshire recently rebranded from the Yorkshire Tourist Board and works with McCann Erickson on its advertising.

Welcome to Yorkshire reports overall leisure visitor numbers for July 2009 up 2% year on year with the change attributed in part to more UK tourists.

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