Multimedia campaign helps promote UKTV Tarrant show

TV, radio, outdoor and online activity will give reality show for kids exposure.

Tarrant on TV: New show will see children put into situations usually only faced by adults
Tarrant on TV: New show will see children put into situations usually only faced by adults

UKTV is supporting the launch of its new hidden camera programme, Tarrant Lets The Kids Loose, with an integrated marketing campaign.

Hosted by Chris Tarrant, the show will make its debut on 4 October on the UKTV channel Watch. It sees children put into adult situations, such as running a cafe, a radio station or a hair salon.

The young stars of the show only realise their surreal day is part of the programme when they sit in a live studio audience with their families.

A marketing campaign has been created to promote the new show, aimed at mainstream couples aged 20-45 and their families.

Developed by Red Bee Media, the 11-week campaign will run across TV, radio, outdoor and online.

The media schedule was planned by Rocket, part of the PHD group. Rocket also developed a content partnership with sister agency Drum and the Heart Network to find new DJ talent aged under 12 years old.

The radio promotion launches on 30 September, with a two-week recruitment drive inviting budding DJs to record their own radio show in the Heart studios in London.

The station’s judging panel will select four winners from the phone message auditions to record vodcasts, which will be made available on its website. Excerpts from the winning submissions will also be played nationwide across the Heart network from 21 October as a series of advertorials to promote the new Watch programme.

In other marketing activity, Headstream PR will launch a digital seeding campaign aimed at engaging all age groups.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here